On behalf of SAAA Executive Committee, we thank you for sharing your expertise and knowledge with us using ShadowMatch Team Analysis. The experience was quick, easy and hassle-free but provided our team with invaluable information in terms of how each member functions within our team. This has enabled us to focus on each of our strong-points and work on our weaknesses for the better of our association. Your professionalism and approachability is highly commendable and it was a pleasure to work with you. I would highly recommend this analysis for any group of individuals working together – no matter how big or small.

Kelly Nathan – SAAA President (2015),

Completing the ShadowMatch as part of a teambuilding exercise was an amazing experience. I realized that the better you understand your people, the better you will relate to them. Getting to know them as individuals and how they complement the team gave me insight into capitalizing on the strengths of the team and identify areas that needs development. The team analysis clearly sent the message that nobody is just a number, but that every individual matter and play an important part to the success of the team and therefore the company. It can be difficult getting to know people as individuals but when they know you care about them as individuals they are inspired to give you their best effort. At Amtronix Diagnostic we are serious about strengthening the connection between management and the team. Completing the ShadowMatch analysis and applying it to the daily functioning of the team has changed how people value themselves in the team and has also provided insight into why relationships break down but also how to build them.
I would recommend a ShadowMatch team analysis for anybody who is interested in inspiring their team and contribute to their personal and professional development.

Alida Naudé (PhD) Amtronix Diagnostics 2017,

My husband and I have always had the dream to move out of the rat race and raise our kids in an environment which is not so rushed and less competitive. Our dream for them was to be able to just be kids, and enjoy their education and sport at their own pace and abilities. The problem was that we both have our own businesses established in our current town. To close them down, and try to start something from scratch in a strange place, was not  an option.

I contacted Annemarie and together we analyzed my business, identified problem areas and started working on a plan to be able to manage my business from a distance, wherever that may be. For me, it was a huge task, and sometimes I felt like just giving up, but Annemarie was always positive, and very structured, explaining each step as we went along. She is also very patient, and didn’t push me in a direction I was reluctant to go, she very gently guided me in that direction without being on my case all the time.

As I write this, I am sitting on my balcony, looking at the sea, with happy kids in their new schools. I manage my business from here, and I am extremely grateful that I had the chance (and guts) to change my life’s direction. I am very excited about the new experiences I will be able to have in this next chapter of my life, and all the memories I will be able to make.

The changes I had to make in the way I think about my business wasn’t easy, and I know there will still be challenges, but the hard part is over. For now, I can sit back, relax and enjoy life.

Audiologist in Private Practice, Gauteng (2017),

Life is not always as straight forward as we would like it to be and I engaged with Annemarie as a life and career coach at a point in my life where direction and purpose was more than just a little unclear. From our very first interaction, I was immediately reassured by Annemarie’s professionalism, knowledge and experience. Annemarie has an incredibly calming demeanour which allowed me to feel comfortable throughout the consultations where she allowed me the time to respond to her without pre-empting any preconceived responses. This created an environment of trust which formed the foundation of our progress. Annemarie applied logic, and practical explanations and solutions to assist me in understanding how to achieve the most important deficit in my life at that time… Purpose!

As a result of the coaching I received from Annemarie and by applying the practical lessons taught, I have been able to convert many of the challenges I was being faced with into opportunities. Many of these opportunities are already generating a return and this has had a practical, tangible and life changing effect on me.

I highly recommend Annemarie as a trustworthy, professional, experienced and knowledgeable Life and Career Coach.

Kevin Buitendag, MD BusPlanIt,

“When the opportunity for the expansion of my practice to a second branch arose, I felt completely overwhelmed with the enormous task ahead.  I knew I needed Annemarie’s help, but I had no idea as to the depth of the support she could offer. Somehow through the stressful chaos of new premises, new staff and vast increases in my expenses, she facilitated the structure I desperately needed. Together we would set up clear priorities and step-by-step achievable goals.  It has now been 10 months since, and already my turnover has literally doubled.  Not only has she found a way for me to employ suitable staff and empower them to work with maximum efficiency, but for the first time in my life my time management is under control.  Together we have established several new systems that are so well in place, that I can take leave for 2 weeks at a time knowing that the practice is safe.  I have never had a more clearly defined purpose for my practice and the way we can serve our patients.”

Anonymous Audiologist in Private Practice, Tshwane (2016),

“Real life and business situations and challenges are addressed and easily dealt with in a structured manner that you can immediately apply.”


“My path started with Annemarie from Mindskills at the beginning of this year when I joined her mastermind group. As a business owner, I find the path sometimes a lonely path and you can get stuck easily. Annemarie is an amazing business and life mentor and it has been a life changing journey do far. I find the info very helpful and practical to incorporate into my business. As a business owner, a life and business coach is a must to help you move forward, and the mastermind is a journey I would recommend to every business owner.

Thank you Annemarie for being my support and mentor. It has been an amazing journey so far and I am looking forward to our journey ahead!”

Liesel Louwrens - Acknowledge Your Beauty,

“Annemarie is an Audiologist, a business mentor and a life coach. Due to her specialised knowledge we approached her to present at conferences on a number of occasions. She gave a presentation at a conference with international speakers that I organised in February at the University of Pretoria with the title: Mindsight: Neuroscience and the Audiology Practice.

She was able to captivate the audience instantly and hold their attention throughout. Her presentation was organised systematically. She included examples, case studies and narratives and focused on her audience, displaying confidence with her appearance and her presentation, conveying intellectual character. She was well-prepared and showed insight and enthusiasm. She was authoritative, clearly conveying the message that that she is an expert in her field.

Annemarie is credible, professional and knowledgeable and I can highly recommend her as a public speaker.”

Dr Maggi Soer - Snr Lecturer (Audiology), University of Pretoria,

“I would like to thank my coach for giving me an opportunity to change my life. As a young woman I have always known that something was missing in my life. I didn’t know what, how and where to start until I met her. The process helped me to discover who I really am and what my purpose is. Within weeks of coaching I could feel that my life was changing. My husband who never knew that I was busy with life coaching, said to me one day “something about you has changed. You are a lot calmer, you no longer throw tantrums and you are very peaceful.”


“The process included identifying areas where I needed change to setting up my own goals and plans on how to achieve each one of them. The activities were fun and enjoyable. For the first time in my life I experienced peace within; that inner turmoil that I had was gone. I knew that I was on a path to a whole new life and five months later my life keeps getting better. The process even led to the birthing of a beautiful poetic gift.”